Genar Alay /HE-nar a-LAI/ Motion Design

Germination Kit

Rebranding, Packaging


A germination kit is a great way to plant a tree and The Jonsteen Company wants to redesign its packaging to appeal to a different demographic.

The new packaging is bold and bright. It combines hand-drawn illustrations with type to create a hip and fresh look. It is made with 100% percent recyclable materials to keep its footprint to a minimum.



©Genar Alay 2025